Ask the Man Who Owns One

By |2019-07-29T13:37:09-05:00August 4th, 2019|

In the early 1900s, the Packard Motor Car Company generated a slogan to entice buyers. “Ask the man who owns one” became a powerful tagline, one that contributed to the company’s reputation as manufacturing the dominant luxury vehicle in that era. What Packard seemed to understand is that personal testimony is compelling to the hearer: a friend’s satisfaction with a product is a powerful endorsement...