Employment Opportunity: Digital Content Marketing Manager

Location: Our Daily Bread Ministries Canada, 11325 Firgrove Drive, Windsor, Ontario, Canada (this is an on-site position)

Employment Status:  Permanent, Full Time (40 hours/week)

Benefits: Complete benefits package including Dental, medical, vision & extended health care.

Compensation: $70,000 – $80,000/yr (based on experience)

Start Date: As soon as possible

About Us:

Our Daily Bread Ministries Canada is a Canadian charitable organization dedicated to making life-changing wisdom of Bible understandable and accessible to all.  Using Christian principles in all our materials, the truths of Scripture are presented through print, digital, audio and video resources.  Perhaps best known for the Our Daily Bread daily devotional, the Canadian office also translates additional resources into French, and supports additional languages through cooperation with other Our Daily Bread Ministries offices around the world.

About the Position:

We are looking for a professional Digital Content Marketing Manager with a passion for the Word of God, and has experience in website design/programming, email marketing, media relations, strategic marketing, and promotion, in order to plan and enhance our activities within Canada. The ideal candidate will value the mission and vision of Our Daily Bread Ministries, has a desire to contribute to the growth of our ministry, and understands how to effectively engage with digital users to generate both brand interaction and conversion.  The Digital Content Marketing Manager is responsible for driving engagement with digital users across channels. This includes close collaboration with other senior management to devise and lead digital engagement strategy in support of Our Daily Bread Ministries Canada’s mission and ministry in line with our brand voice and copy guidelines. This position will oversee campaigns, projects and dialogue aimed at increasing engagement across all digital platforms, either on its own or in conjunction with print campaigns.   This position also requires an advanced knowledge of the Bible, the ability to provide Biblical counsel and answers in response to questions and feedback from various channels, and the ability to share the basis of their faith as required.

Key Job Responsibilities Include:

  1. Manage multiple digital ministry marketing projects/campaigns as agreed from inception to completion.
  2. Develop engaging digital journeys across marketing platforms to guide users into a deeper relationship with God.
  3. Ensure data privacy and compliance regulations are followed, updated and maintained.
  4. Coordinate communication among ODBMC teams and outside vendors to ensure a complete understanding of project plans, requirements, deliverables, and deadlines.
  5. Identify, track, and report on each project’s scope, timeframe, and cost.
  6. Develop specific process flows for each project and recommend process improvements.
  7. Maintain consistent recurring deadlines for regularly scheduled digital campaigns.
  8. Oversee updating consumer website and webstore interface and social media outlets.
  9. Communicate regularly with global teams to coordinate digital engagement tactics.
  10. Collaborate with the marketing team to create, maintain, and execute a digital engagement calendar and strategic plans.
  11. Facilitate and regularly interact with cross-functional teams within the ministry to support and manage all digital engagement efforts.
  12. Attend industry webinars and conferences as required.
  13. Research trends, techniques, and technologies useful to fulfill all digital engagement functions.
  14. Maintain a user-focused approach to all digital engagement tactics, including user testing and research to inform the most effective ways to engage digital users.
  15. Use social listening tools to monitor online conversations and provide sentiment analysis for relevant topics to all ministry efforts.
  16. Benchmark criteria to measure the effectiveness of digital engagement and implement improvements as required.
  17. Track and report monthly on all digital KPI’s.
  18. Other graphic design, content writing or other related duties as needed.
  19. Provide Biblical answers in response to questions and feedback from various channels.

Education, Knowledge and Experience:

In this very specialized and unique position, we are looking for someone who is highly organized and has the following experience and education:

  1. Degree in marketing or communications with a minimum of 3 years of relevant experience in the digital & social content space.
  2. Minimum 1 year experience in Shopify E-Commerce platform and back-end maintenance.
  3. Minimum 1 year experience in WordPress and Optimizely hosting and website programming/development.
  4. Experience with, and understanding of API’s, webhooks, and DXP websites.
  5. Minimum 1 year experience in successful placement of corporate campaigns using Google AdWords, Facebook & Instagram advertising.
  6. Advanced knowledge of Adobe suite of products, and Microsoft Office suite.
  7. In-depth experience establishing and fulfilling KPI’s for visitor website goals, engagement on social media and revenue targets for online sales.
  8. Advanced Biblical knowledge to ensure content is aligned to correct interpretation and application.

A strong command of the English language with advanced writing skills is critical.    We are also looking for experience running digital/social promotions from inception through execution and maintenance with proven social media etiquette, communication, and moderation skills.  Leadership in marketing direction and digital growth is the key focus, coupled with effective communication of final outputs and results with senior leadership and the Board of Directors.

Additional consideration will be given to candidates with all or majority of the following certifications:

  1. Google Analytics Certification
  2. Google Ads Certification
  3. Email Marketing Certification (from a recognized Email CRM platform)
  4. Digital Marketing Nanodegree
  5. Hootsuite Academy
  6. Twitter Flight School
  7. LinkedIn Learning Social Media Marketing
  8. Blueprint Certification with Facebook
  9. Content Marketing Institute Online Certification
  10. An understanding of Canadian Charity Law, data privacy and compliance regulations.

Internal Work Environment

  • Involves complex communication with individuals/groups throughout the organization.  Clear and concise communication is essential.
  • Must be capable of diplomatic partnership communication with all ministry team(s).
  • Persuasion, discretion, and tact are needed to educate and gain support for marketing efforts with individuals and/or groups throughout the organization.
  • Reports directly to the Director of Marketing.

External Work Environment

  • High degree of communication is required in networking with other organizations, consultants and vendors. Professionalism, tact, and persuasion are required.
  • Responsible for decisions that will affect how our public views Our Daily Bread Ministries Canada.

Stewardship of Resources

  • Responsible for the successful coordination of various Our Daily Bread Ministries Canada digital projects and marketing efforts.
  • Researches cost of projects and makes recommendations on expenditures and budget. Must be sensitive to the charitable accountability to donors in the use of funds.
  • Must allocate time resources in an efficient and organized manner.

Miscellaneous notes for consideration:

  • This work is in a secure environment that is regulated by PIPEDA and PCI Compliance, and requires a background check and police clearance as a part of the employment contract.  A confidentiality agreement is also required to conform to privacy policies.
  • This position is physically located in the offices of Our Daily Bread Ministries Canada in Windsor, Ontario, Canada. Currently there is no option for remote working, or for working from home.
  • Each person that works at Our Daily Bread Ministries strives to live a life consistent with Biblical principles and demonstrate continued growth and spiritual development in line with conservative Christian teaching.
  • Should be comfortable with their faith and biblical knowledge.
  • Participate in daily devotional discussion and prayer time.
  • Some travel required.

Our Daily Bread Ministries Canada is a Christian religious ministry that is primarily engaged in serving the interests of Christians who wish to bring the good news of Jesus Christ to both Christians and non-Christians. An express occupational requirement for all employees is that they both abide by and are able and willing to promote the Christian faith as expressed in the employee manual as an integral part of their duties. Based on Biblical principles, all employees must agree with and sign our statement of faith.  They must also strive to live a life consistent with biblical principles, be engaged with the Bible on a consistent basis, and demonstrate continued spiritual growth and spiritual development. Our Daily Bread Ministries’ legacy and the richness of our organization’s history, requires that all employees will strive to reflect our commitment to diversity by honouring the ministry’s mission, vision, values/ethos and guiding principles.  Our team must be:

Please apply with resume and cover letter stating clearly how you have met requirements to:

or send your application to:

Our Daily Bread Ministries Canada,
Attn: Human Resources, Digital Recruiting
P.O. Box 1622, Windsor, Ontario N9A 6Z7

Only shortlisted candidates who meet our requirements will be contacted.